one can make a better product for moms than a mom herself. A product
created from sheer necessity. Hence, the evolution of Ty Lucas Diaper
After spending the first nine years of her career marketing and
building consumer goods, in 2009 Nicole Hirsch had her first little
baby. As she prepared for his impending arrival, she scouted around
for all her new-mom gear. "I just couldn't seem to find a diaper
bag that was functional, yet beautiful enough to serve as what would
soon be my new everyday bag. The diaper bags that were affordable
just weren't stylish enough and the high-end designer bags seemed
too expensive for a baby gear carryall". Something was missing
in the vast world of mommy products and Nicole was determined to
fill that void for fashionable, chic moms everywhere.
is the first line of truly chic diaper bags that have all the
functionality to tote your 'lil one's gear, while still looking
like a bag you would carry to the office or throw over your shoulder
for a day of shopping with the girls.
Diaper Bags are all made by hand in the USA. Built to handle all
the crazy that comes with your day of bottles, diapering and giggles.
look forward to sharing this wonderful collection with you and
your little one. May it make your hectic parenting a little easier
and a lot more beautiful!"